ORDRE is a global online wholesale platform for the ready-to-wear fashion industry. It has been established by Aeon International Limited who are 25-year innovators in the business of fashion. The ORDRE platform presents Designer Portfolio seasonal collections in online showrooms to an invitation only Retail Network and allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.
ORDRE’s vision is to progressively over come the hesitation of the industry to place wholesale orders online without the physical ability to touch and feel a collection. This is done through in-depth profiles, rich media and extensive information balanced against the expert knowledge of individual buyers.
ORDRE’s Designer Portfolio has been expertly curated by some of the industries leading fashion directors to ensure a balance between established design houses and emerging talent that all share a common market positioning. This positioning is then perfectly matched by ORDRE’s extensive invitation only global Retail Network.
ORDRE allows collections to be viewed online simultaneously around the world ensuring all fashion buyers convenient access. Buyers are able to place wholesale ORDREs via online showrooms using a simple to use buying system that duplicates the familiar offline procedure.
ORDRE managers based in Paris, Milan, London, New York, Sydney, Shanghai, Seoul and Tokyo assist retailers and designers in confirming all terms and conditions as the platform tracks the delivery process and payment pathway.
ORDRE embraces extensive search capabilities that allow designers the opportunity to simply identify new potential stockists, in any market, anywhere in the world and directly communicate with them. ORDRE retailers have access to all portfolio designer collections and are constantly presented new designers that otherwise would be inaccessible.
Designer Portfolio Retail Network
ABOUT THE FOUNDERS
ORDRE Co-Founder and CEO Simon P Lock spearheads innovation and strategic development for the business. During his 25 year career in the business of fashion, he has founded multiple fashion weeks, established wholesale showrooms in New York, London and Tokyo, created global marketing campaigns for major fashion brands and was one of the pioneers of the fashion industry online. He is the founder of Mercedes Benz Fashion Week Australia and the first non-designer recipient of the Australian Fashion Laureate. He is a former Managing Director and Senior Vice-President of IMG Fashion & Models and an inaugural member of the BoF Global 500. Lock is the author of In The Front Row (Published 2015 by MUP) and a contributor to BoF, GQ, Brownbook and Harpers Bazaar.
Simon P Lock
As Co-Founder and Fashion Director of ORDRE Kirsten Lock is responsible for the development of the company’s designer portfolio in addition to the creative direction of all visual elements of the business. Combining her training as a fashion designer and experience with major fashion titles such as Harpers Bazaar, Tatler and Elle Kirsten’s role as an international stylist has seen her collaborate with some of world’s best creatives including Rankin, Sam McNight, Pat McGrath and Heidi Klum. She has also worked across advertising and media campaigns with brands such as Chanel, Christian Dior, Tory Burch, Donna Karan, Matthew Williamson, Guerlain, Clarins and MAC amongst many others.
Fashion Director ORDRE
Designers who have wholesale showrooms currently open-to-ORDRE:
JENNIFER BEHR, PAULA MENDOZA, VIVIENNE WESTWOOD, GOYA, ANGEL CHEN, WALES BONNER, PATRIK ERVELL, CAROLINA RITZLER, DIANE VON FURSTENBERG, THADDEUS O'NEIL
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.