LILLIE CASSATI 22 September, 2017
ORDRE WEEKLY | HOW THE FASHION INDUSTRY CAN TAP GENERATION NEXT
Business Of Fashion
"Millennials and Generation Z are highly connected and prefer experiences to stuff. Can the fashion industry win them over?"
"Amazon, Apple, and even Nordstrom are all reframing the traditional retail space — but to what end?"
"Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement."
New York Times
"Concerned about the health impacts of textile chemicals, traditional artisans are producing vivid colors from crushed insects and forest plants."
"As Amazon Fashion partners with Nicola Formichetti and his Nicopanda show to not only stage the LFW extravaganza at its impressive London HQ, but to facilitate a see-now, buy-now capsule collection that will be available straight after, Ellie Pithers caught up with its vice president, Susan Saideman, to dig deep into the e-commerce giant's big fashion plan."
"In a bid to beat back e-commerce, Nordstrom and Wal-Mart adopt its tactics. But are “Guideshops” a winning strategy, or simply delaying the inevitable?"
Business Of Fashion
"Following in the footsteps of rival group Kering, the luxury conglomerate said it will increase investment in improving its environmental credentials as shoppers are increasingly drawn to ethical brands."
South China Morning Post
"On a trek through Southeast Asia, Walk Sew Good campaigners meet designers and producers offering sustainable alternatives to fast fashion’s wasteful consumption, while revitalising local communities and preserving techniques"
"This new generation don’t see sci-fi as sci-fi, they see it as a prototype for the future. This consumer we’re going after – they’re not technologically insecure, and the launch proved that – they’ve grown up in a world with ubiquitous internet and smart devices; they have this tech in their DNA"
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.